Insights & Strategies

Insights

Practical insights on AI automation, operational efficiency, and scaling B2B service businesses.

Agentic vs Traditional Workflow Automation
Workflow Automation8 min read

Agentic vs Traditional Workflow Automation

Traditional workflow automation is rigid. Pure AI agents are unreliable. Agentic workflows combine deterministic execution with AI reasoning for results that hold up.

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90% of Businesses Don't Use AI. That's the Opportunity.
AI Strategy8 min read

90% of Businesses Don't Use AI. That's the Opportunity.

90% of US businesses still don't use AI in production. The gap between capability and deployment is where the real opportunity lives for service businesses.

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The Dark Side of Vibe Coding for Businesses
AI Strategy9 min read

The Dark Side of Vibe Coding for Businesses

One year after the birth of vibe coding, the security incidents are adding up. Learn why speed without safety puts your business data at risk.

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AI Reliability: The Missing Piece in Production Deployment
AI Strategy7 min read

AI Reliability: The Missing Piece in Production Deployment

Only 31% of AI use cases reach production. The gap is not capability, it is reliability. Here is how to build AI systems your team and clients can actually trust.

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Why Your AI Project Needs a Pilot, Not a Roadmap
AI Strategy8 min read

Why Your AI Project Needs a Pilot, Not a Roadmap

95% of AI pilots deliver zero P&L impact. The problem is not AI. It is big-bang transformation. Here is how to run a 90-day pilot that actually scales.

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Why AI Implementation Fails 88% of the Time (It's the People)
AI Strategy10 min read

Why AI Implementation Fails 88% of the Time (It's the People)

88% of companies use AI. Only 6% capture real value. The gap is not technical. It is human. Here is what blocks AI implementation and what works instead.

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How to Automate Your Proposal Process Without Losing the Personal Touch
Workflow Automation7 min read

How to Automate Your Proposal Process Without Losing the Personal Touch

How to automate your B2B proposal workflow while keeping it personal. Reduce proposal time by 80% and close deals faster without sacrificing quality.

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What Vibe Coding Means for Your Business
AI Strategy7 min read

What Vibe Coding Means for Your Business

Vibe coding lets you describe what you want and AI writes the code. Here is what that means for small B2B service businesses building custom tools.

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Prompt Engineering That Actually Works: A Practical Guide for Business
AI Strategy8 min read

Prompt Engineering That Actually Works: A Practical Guide for Business

Stop getting generic AI outputs. Learn the iterative, test-driven approach to prompt engineering that turns AI from frustrating to reliable for B2B service businesses.

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Weekly Newsletter

What's working in AI right now

Every week I share what I learn from building AI automation for B2B service businesses. One insight, one practical tip and a short read.

  • 1 key takeaway from working with B2B service businesses on AI and automation
  • 1 actionable tip you can start implementing right away
  • Short, practical, and easy to read.

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Thom Hordijk

"Most information about AI is either too technical or too vague. This newsletter aims to help you navigate the fast-paced field of AI and only focus on its actual and useful application for businesses."

Thom Hordijk